Privacy policy

PRIMEVIA — Privacy Policy

Last updated: September 29, 2026

PRIMEVIA is a consumer brand operated by ALI AGRI EXPORT and operates this online store and website, including its content, products, features, tools and related services (collectively, the “Services”).

This Privacy Policy explains how PRIMEVIA and ALI AGRI EXPORT collect, use, process, store and disclose personal information when you visit our website, browse our products, place an order, make a purchase, submit a request, contact us, or otherwise interact with our Services.

Our store is powered by Shopify, which provides the e-commerce infrastructure used to operate our online store. Shopify may process customer information as part of providing its platform and related services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with PRIMEVIA, we may collect the following information:

Contact and delivery information

This may include:

  • Full name
  • Billing address
  • Shipping/delivery address
  • Phone number
  • Email address
  • Other contact details you voluntarily provide

Order and transaction information

This may include:

  • Products purchased
  • Products added to cart or wishlist
  • Order number
  • Order value
  • Payment method
  • Transaction status
  • Refund, cancellation, return or replacement information
  • Shipping and delivery information
  • Customer support or complaint information

Payment information

When you make a payment, payment-related information may be processed by the payment provider used for your transaction, such as Razorpay or another payment provider made available through our checkout.

We generally do not need to store your complete card or banking credentials ourselves. Payment information may be processed directly by the applicable payment provider according to its own privacy and security practices.

Account information

If you create an account, we may collect information such as:

  • Name
  • Email address
  • Phone number
  • Login credentials
  • Account preferences
  • Saved addresses and other account settings

Communications

If you contact us by email, WhatsApp, phone, contact forms, social media or other support channels, we may collect the information contained in those communications.

Device and usage information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Network information
  • Pages visited
  • Products viewed
  • Cart activity
  • Referring pages
  • Date and time of interaction
  • Website usage and interaction information

This may be collected through cookies and similar technologies.

2. How We Collect Information

We may collect information:

  • Directly from you when you place an order or provide information;
  • Automatically when you browse or interact with our website;
  • Through Shopify and technologies supporting our store;
  • Through payment and checkout providers;
  • Through shipping and fulfilment providers;
  • Through customer-support services;
  • Through marketing, analytics or advertising services;
  • Through third-party services that you choose to interact with.

Shopify provides merchants with privacy controls and tools for managing customer privacy, cookies and data requests, but PRIMEVIA remains responsible for ensuring that the information and settings used for our store accurately reflect our own practices.

3. How We Use Your Personal Information

We may use personal information for the following purposes:

Order processing

To:

  • Process and confirm orders;
  • Process payments;
  • Prepare and ship products;
  • Provide delivery updates;
  • Manage cancellations;
  • Process eligible returns, refunds and replacements;
  • Maintain transaction records.

Customer support

To:

  • Respond to questions;
  • Resolve order issues;
  • Handle complaints;
  • Investigate damaged, missing or incorrect products;
  • Communicate regarding returns, refunds and replacements.

Website and service improvement

To:

  • Operate and maintain our website;
  • Improve website functionality;
  • Understand customer interaction with our Services;
  • Improve products, checkout and shopping experience;
  • Remember preferences and cart information where applicable.

Security and fraud prevention

We may use information to:

  • Detect suspicious transactions;
  • Prevent fraud and abuse;
  • Verify orders;
  • Protect our customers and business;
  • Investigate potentially fraudulent or unlawful activity.

Legal and regulatory purposes

We may process information where reasonably necessary to:

  • Comply with applicable laws;
  • Maintain required business and tax records;
  • Respond to lawful government or law-enforcement requests;
  • Resolve disputes;
  • Enforce our policies and agreements.

4. Payments and Checkout

PRIMEVIA may use third-party payment and checkout services to process online payments and facilitate checkout.

Depending on the payment method and checkout configuration, these may include Razorpay, GoKwik and other payment providers or payment partners made available through our store.

These providers may process information such as:

  • Customer name;
  • Phone number;
  • Email;
  • Billing/shipping information;
  • Transaction information;
  • Payment method;
  • Payment status;
  • Fraud or risk-related information where applicable.

Payment providers may have their own privacy policies and terms governing their processing of personal information.

GoKwik may also process information in connection with checkout functionality, order verification, COD-related services, fraud/risk controls and other checkout features enabled on our store.

5. Shipping and Delivery

To fulfil your order, we may share necessary information with shipping, logistics and fulfilment providers.

This may include:

  • Name;
  • Phone number;
  • Delivery address;
  • Order information;
  • Shipping information;
  • Tracking information.

This information is shared only to the extent reasonably necessary to fulfil and deliver your order or provide related services.

6. WhatsApp and Other Communications

If you contact PRIMEVIA through WhatsApp or another communication platform, we may process the information you provide through that service.

Where applicable, we may use your phone number to:

  • Respond to customer enquiries;
  • Confirm or discuss orders;
  • Provide customer support;
  • Communicate about delivery, returns, refunds or replacements;
  • Send service-related communications.

We will not treat the addition of our WhatsApp contact information on the website as automatic consent to receive unrelated promotional communications.

Where promotional communications require consent or an opt-out mechanism under applicable law, we will provide the appropriate option.

7. Marketing and Advertising

Where permitted by applicable law and your choices, we may use certain information to:

  • Send promotional emails or messages;
  • Inform you about PRIMEVIA products, offers or updates;
  • Measure marketing campaigns;
  • Show relevant advertisements;
  • Understand interactions with our website and advertisements;
  • Conduct remarketing or similar advertising activities.

You may opt out of promotional email communications by using the unsubscribe option provided in the communication.

Opting out of promotional communications does not prevent us from sending essential service-related communications, such as order confirmations, delivery information, refund updates or important account messages.

8. Cookies and Similar Technologies

PRIMEVIA and service providers supporting our website may use cookies and similar technologies.

These technologies may be used to:

  • Keep products in your cart;
  • Maintain website functionality;
  • Remember preferences;
  • Understand website usage;
  • Improve performance;
  • Measure advertising and marketing effectiveness;
  • Support security and fraud prevention.

You can manage certain cookie and privacy preferences through your browser and, where available, the privacy controls provided by Shopify.

Shopify provides merchants with tools for cookie banners and customer privacy settings.

9. When We Share Personal Information

We may share personal information with service providers where reasonably necessary to operate PRIMEVIA and provide the Services.

These may include:

  • Shopify;
  • Payment providers such as Razorpay;
  • Checkout providers such as GoKwik;
  • Shipping and logistics providers;
  • Technology and hosting providers;
  • Customer-support providers;
  • Analytics providers;
  • Marketing and advertising service providers;
  • Fraud-prevention and security providers;
  • Professional advisers where necessary;
  • Government authorities or law-enforcement agencies where legally required.

We do not sell your personal information merely for the purpose of selling customer data.

Service providers may process information according to their own applicable privacy notices and contractual obligations.

Shopify's current data-processing documentation describes Shopify as a processor for merchant customer personal data in relevant circumstances and provides information about its subprocessors.

10. Third-Party Websites and Services

Our website may contain links to third-party websites, services, marketplaces, social-media platforms or other online services.

If you follow a third-party link, that third party may collect and process information according to its own privacy policy.

PRIMEVIA is not responsible for the privacy, security or practices of third-party websites that we do not control.

11. Data Security

We take reasonable measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure or destruction.

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

You should avoid sending sensitive information through unsecured communication channels.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Processing and fulfilling orders;
  • Providing customer support;
  • Managing returns, refunds and replacements;
  • Maintaining business and transaction records;
  • Meeting legal, accounting and tax requirements;
  • Preventing fraud;
  • Resolving disputes;
  • Enforcing our agreements and policies.

When personal information is no longer reasonably required, it may be deleted, anonymized or otherwise handled in accordance with applicable legal requirements and our operational practices.

13. Your Privacy Rights and Choices

Depending on applicable law, you may have rights relating to your personal information, including rights to:

  • Request access to information we hold about you;
  • Request correction of inaccurate information;
  • Request deletion of information where applicable;
  • Withdraw consent where processing is based on consent;
  • Opt out of certain promotional communications;
  • Raise a complaint regarding our handling of your personal information.

Some rights may be subject to legal exceptions or other applicable requirements.

Shopify also provides mechanisms through which customer data requests can be processed within the Shopify platform.

14. How to Make a Privacy Request

To request access, correction, deletion, withdrawal of consent, or other privacy-related assistance, contact us using the details provided in the Contact section below.

Please include enough information for us to understand and verify your request.

We may need to verify your identity before completing certain requests in order to protect your information and prevent unauthorized access.

15. Children's Privacy

Our Services are intended for general consumers and are not specifically directed at children.

We do not knowingly request or intentionally collect personal information from children where doing so would be prohibited by applicable law.

If a parent or legal guardian believes that a child has provided personal information to us in circumstances where collection was not appropriate, they may contact us using the details below.

16. International Data Transfers

Some service providers supporting our website and business may store or process personal information outside India.

For example, Shopify and other technology providers may use infrastructure or service providers located in different countries.

Where applicable, such processing will be subject to the relevant contractual, security and legal requirements.

17. Complaints and Privacy Concerns

If you have a concern regarding how PRIMEVIA handles your personal information, please contact us first using the contact details below.

We will review and respond to privacy-related requests and complaints in accordance with applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business;
  • Changes to our website or Services;
  • New technology or third-party services;
  • Changes in our data practices;
  • Legal or regulatory requirements.

When we update this Privacy Policy, we will update the “Last updated” date shown at the top of the policy.

We encourage you to review this page periodically.

19. Contact PRIMEVIA

If you have questions about this Privacy Policy, our privacy practices, or your personal information, you can contact us at:

PRIMEVIA
Operated by ALI AGRI EXPORT

Phone: +91 9328 728 309
Email: info@buyprimevia.online
Address: 23 AAKIFA PARK, GEBANSHA DARGAH, NEW GAJIPUR, NADIAD, GUJARAT 387001, INDIA